With more and more customers using social media to gather information about products and to communicate with vendors, many companies are trying to figure out how social tools can be used most effectively to meet the needs of the new online customer. In this exclusive webinar, Douglas Hannan from IBM and Bill Patterson from Microsoft explained how they got started with social media and what sales results they have achieved. 

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Webinar: Can Social Media Help Sales?

Can Social Media Boost Sales?

Lessons from IBM and Microsoft

An audio archive and presentation from  The Customer Collective 

With more and more customers using social media to gather information about products and to communicate with vendors, many companies are trying to figure out how social tools can be used most effectively to meet the needs of the new online customer. In this exclusive webinar, Douglas Hannan from IBM and Bill Patterson from Microsoft explained how they got started with social media and what sales results they have achieved. This webinar is designed to help sales professionals:

  • Build an effective social media policy and sales strategy.
  • Set appropriate social sales goals and measure results.
  • Use Twitter, LinkedIn and Facebook to cultivate client relationships.
  • Establish a compelling personal brand on social media.
  • Avoid common mistakes.

About the Panel:

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Bill Patterson, Microsoft

Bill Patterson is the Product Planning and Strategy Lead for Microsoft Dynamics CRM for the Microsoft Business Solutions Group at Microsoft Corp. Patterson is responsible for the technology direction, application functionality, and product roadmap for Microsoft’s market-leading CRM solutions. His team is responsible for product and service direction and business planning for both Microsoft Dynamics CRM and Microsoft Dynamics CRM Online. Patterson has over ten years of experience in the customer relationship management (CRM) industry, including business strategy consulting, business process re-engineering, systems integration and custom application development.

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Douglas Hannan, IBM

Doug Hannan is responsible for ibm.com Marketing in North America for direct channel sales enablement, and Web marketing including the Sales Center programs, email marketing tools and go-to-market planning.  Doug manages a team of 34 marketing managers across all IBM brands and customer segments.  He works with Brand Marketing and Demand Program teams to ensure that ibm.com channel has adequate lead creation and tailored offerings.   Doug leads digital marketing programs and social media initiatives for inside sellers.  Doug also leads a new focus North America to integrate advanced Tele and Web Marketing capabilities into the sales teams.

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Anneke Seley, Moderator

Anneke was the twelfth employee at Oracle, the designer of OracleDirect, the company’s revolutionary inside sales operation, and one of four people recognized as an early innovator in Oracle’s Innovation Showcase. She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase sales productivity and results. Phone Works specializes in building, testing and accelerating innovative phone and Web sales teams. Anneke is the coauthor of the category-defining book on the new culture of selling, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. She continues to share ideas and proven new trends on her blog at www.sales20book.com. Anneke has been named one of AA-ISP’s top 25 most influential inside sales professionals and one of Sales Lead Management Association’s 50 Most Influential people in sales lead management. She was also the 2011 winner of AA-ISP’s Lifetime Achievement Award in Inside Sales.