I’ve only recently started reading the Novactif blog and it’s in French so sadly it didn’t make it onto our list of Five blogs you should read in 2009, but perhaps we’ll add it as a late sixth blog on this list. Just before Christmas, Frédéric Lopez wrote about the role that Facebook is playing in society (Facebook : le prozac des temps modernes) and raised a number of issues and ideas that rung true for me.

We’ve written before about the diffe...

I’ll be attending the NorCal BMA breakfast meet on January 15th, to catch a presentation by John Abraham and Dr. Vince Nowinski of Satmetrix. The topic is practical methods for quantifying WOM, and linking it to customer loyalty and long-term business success. They’ll include recent research on WOM and customer value using the Net Promoter Score as a gauge of customer loyalty and customer referral dynamics.

This is my first foray to a local BMA...

The JF Guest Author Spot

Paul McCord 

I received an interesting e-mail from Doris, a mortgage loan officer in New Mexico, who is facing a common problem: “Paul, I work for a small mortgage company that doesn’t provide us with any marketing materials. I spend a great deal of time creating stuff and end up not spending nearly as much time as I should actually be prospecting. I believe the quality of the materials I use reflects on me and ...

Have you ever wondered or thought about how mutli-faceted you are?  You are one person yet many personalities.  A few months ago I wrote that social media isn’t a marketing tool, it’s a way of life.  Think about this for a moment.  You have a profile or a persona on every social platform you become a part of.  Why is social media a way of life?  Well, think about “you” for a moment.  Chances are you are an:

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For our first post of the new year, I wanted to touch on two questions that often crop up when we talk to clients about their online presence and how they are and could use social media:

1. “If somebody talks about us online, should we respond?”
   
2. “If we respond, what is the best way of doing this?”

This can be a difficult set of questions for brands to answer. If they engage they fear they may open the metaphorical floodgates and end up hav...

I just came across the very newly launched Wells Fargo Wachovia blog.  Right off the bat, I noticed three things:

1. There are real people here
2. They want to talk to me
3. They are making it very easy to talk to them

Now, I'm not interested in the debate of should Wells be blogging and when is it right to blog, but in light of my recent post on making the participatory experience pleasant—Wells has done something very simple, and possibl...